Author Archives: ChrisK

Work History CV

I got my start in professional digital media back in 2003 when my wife and I opened up a video production business to cover live events. I had a mildly popular video blog before YouTube made web video easy so I figured why not make a business out of this Internet video stuff? I loved it, but eventually closed up shop in 2006 to focus on my journalism studies.

During my career as a reporter I found ways to incorporate video with our print products and I signed on to work for independent documentary and cinema to keep my skills fresh. The last few years have seen my passion for video story telling re-ignite and I now produce videos for businesses that want to connect with customers on a deeper level than any traditional advertising can.

From developing web content strategies for businesses that want to become a voice in their community to simply getting the word out in an informative and entertaining way, I’ve got you covered.

For more on my business philosophy check out my About page!

You can download my latest resume here.

 

Video

Apt To Game

When Jason Wynn, owner of Apt To Game, wanted to reach out to the Edmonton board gaming community and offer content that would drive interest in his retail business, I developed a web content strategy that would not only generate sales, but also establish Apt To Game as the premier gaming store in the region.

Wynn had little experience on camera as a presenter, but he had passion and knowledge. These two traits are highly regarded in the board gaming community and I capitalized on that by getting him to introduce new games to his target market in short, entertaining videos. These “unboxing” videos feature Jason and his partners literally unboxing new and popular games to show board gamers what’s inside and also provide some knowledgeable commentary on what they find. Not only do these videos provide that “Christmas morning” feeling for potential customers, the videos also raise the profile of Apt To Game in the community and let customers knows that these titles are in stock.

A podcast series was also developed in which Jason and his partners discuss current and relevant topics about board gaming and pop culture. Everyone benefits in this situation as Wynn and his partners get to talk to an audience about topics they love and it helps to establish credibility in the community and raise awareness for the store, ultimately bringing customers in.

Wynn and co. have found this transition to digital content easy because of their passion and it shows in the videos released throughout the week. Customers come into the store and talk about the videos creating that valuable connection that traditional advertising can’t. Wynn’s sincerity is a big part of Apt To Game’s growing success online. Board gamers, and any customer really, can tell who is peddling goods and who is passionate about their products.

Here is Wynn in his first performance:

Apt To Game’s UNBOXING! Wasteland Express Delivery Service from Chris Koehn on Vimeo.

 

The Kit Bunker

Rod Dumouchel used to live the 9-5 daily grind but his true passion was World War II hobby kits. He is a fixture in his hobbyist communities and had begun collecting a vast inventory of rare and out of print kits in hopes of one day opening up shop. With a business plan in hand, that day came and Dumouchel is now the proud owner of The Kit Bunker. With many connections in the hobby world, it was time to start attracting customers from outside these dedicated groups and even interest people new to model kits.

The Kit Bunker’s advertising budget could have easily been swallowed up by ineffective banner ads or local cable TV quality video ads provided by services such as Yelp! but he needed something different. He needed to establish credibility and above all, display his passion for the hobby and connect with his customer base. There are many ways for customers to spend money on model kits online, so we worked on something that would allow him to stand out. We told his story.

His story is the same as many of his potential customers: model builders interested in the kits that they built in their youth. ¬†Our video showed that Dumouchel feels that same nostalgia and possesses deep knowledge about the hobby. Watching the video you can’t help but feel an emotional connection to his story and it evokes the sense that when you buy from the Kit Bunker, you’re getting that little bit of your youth back. Dumouchel is just like his customers–hobbyists above all.

Check out this short video about the Kit Bunker:

Entrepreneur’s Stories: The Kit Bunker from Chris Koehn on Vimeo.

 

Assignment photo/video

I’ve burned through more than a few Nikon cameras during my career as a both a commercial and news photographer. My photos have made their way onto the pages of news publications all over Canada and in branding and commercial products for online and print. My video coverage of local elections helped our newsroom nab some prestigious nominations and awards and my B roll camera work has been shown on Discovery Channel and in independent documentary film.

Photography

I’ve specialized my kit to be as light and capable as possible for any situation. I work quickly, professionally and can provide a variety of web-ready video formats as well as high-resolution photo images. I’m based in Edmonton, but I will travel to get the story.

Here is a look at some of my images on Flickr:

 

Videography

While getting some headshots of a local veterinarian for the Nanaimo Daily News, I decided why not also try out some video? I used an early video DSLR and quickly found a story to cover. I had the good fortune of being there as a local brought in an injured bald eagle. Stories abound. Are you prepared to cover them when they present themselves?

Bald Eagle rescue from Chris Koehn on Vimeo.

 

 

Travel and adventure

Notable adventures and trips:

Lived in a tent outside of Dawson City, Yukon for a summer.

Golfed at one of the most northerly courses in the world. Forget about manicured courses, how about tundra fairways and lichen greens?

Drove ice roads in the North West Territories.

Alpine hiking in Jasper National Park.

Reforested clear cuts along the Fraser River in British Columbia.

Photographed sled dog races near Barkerville, B.C.

Raised eight kids. This is an ongoing adventure.

Lived on a rural island off the coast of B.C.

Survived an aneurysm and stroke.

Proud member of the World Famous Sourtoe Cocktail “Foot Club” member #62.

 

I’ll be documenting my travels throughout the Territories and British Columbia’s Interior in 2018 to add to this list.

Digital Content Strategy

The Challenge

You want to connect with new and existing customers but you have a feeling those tired traditional advertising channels are a waste of effort and money.

You’re right!

The Answer

Let’s meet and we’ll get to the heart of your business and develop the story within. My work will connect you with your customers on an emotional level, informing and entertaining them as well as raising the profile of your business in the community you serve.

Customers want to develop loyalty with a business because it takes a load off their shoulders and reduces their worries. By connecting with your customers without putting up a wall of cheap, aggressive advertising, you develop mutual trust and that is what fosters loyalty. Give your customers a deeper look at your business and who you are and they’ll come to you.

Whether it’s developing press releases that actually have news value or producing a series of web videos to assert yourself as a business leader, I’ve got you covered.

Tell your story. I’ll show you how.

Feature Writing

Some call it a press release…

…but that’s super boring. I’ll use my experience and skills as a journalist to connect your business with both Edmonton and national media outlets. We’ll dig into your business and develop those newsworthy stories that will raise the profile of your business and feature you in special supplements or even the news pages. Ever want to be featured in a trade or industry magazine? Let me find the story within your business and pitch it for you.

With countless articles ranging from news to business profiles, arts to sports and everything in between, I will find a way to feature your business and your story in valuable media outlets. Not only does this build awareness of your brand, it also establishes your credibility in your field.

I also provide a variety of writing services including web content, business plans and smaller ghost-writing projects.

Let’s have coffee and discuss your project goals!